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JCB in LECTURA online Brand Survey

Of the total 52644 replies received in LECTURA online survey from 8th September to 15th November 2021, JCB received 2255 reviews from 117 countries from all around the world. That makes JCB the second most often reviewed brand in this survey. Most replies were received from the United Kingdom (the country origin of the brand), followed by the United States in second place and India (the continent with a really big British culture and economic influence).

How do you consider this brand to be in general?

A vast majority of the survey’s respondents (47.0%) claim that JCB is a brand of premium quality. About 29.9% would consider it better of a medium, and 23.1% of respondents think JCB is rather a brand of basic quality. On a scale from 1 as the basic level to 5 as the premium level, the mean value 3.48 represents people perceiving the brand quality on upper levels. Simply 5 from 10 survey respondents rated the brand as of premium quality, and only 2 from 10 people rate the brand as of a basic quality speaking for a general satisfaction with evaluated brands.

Since the above-presented results are gathered from global data, it would be interesting to see the differences in the brand evaluation in different regions. On a scale from 1 (basic brand) to 5 (premium brand), the best evaluation was received in countries from South America – as the graph depicts, for each, 69.2% of people described JCB as the premium brand. On the contrary, respondents from Asian and North American countries most frequently claimed JCB to be a basic brand. Such results do not appear to be surprising due to the British origin of the brand.

	Frequencies	Percent
Premium brand	1,059	47.0%
Medium brand	675	29.9%
Basic brand	521	23.1%
Total	2,255	100%

How would you rate this brand's dealership network in your country?

According to the survey results, JCB’s dealership network is in general perceived by the respondents of the survey as a very satisfactory brand (37.7%), followed by those who rated the brand’s dealership possibilities in their country as satisfactory (34.4%).

Only 2.9% of respondents think that there is space for improvement and indicated the British manufacturer’s number of dealers in general as unsatisfactory. However, a bigger percent (5.5%) perceive the company’s dealership as very unsatisfactory.

Regarding specific regions and countries, the most satisfied respondents come from South America (Brazil and Paraguay), Pakistan and Vietnam in Asia; Europe (Germany, Poland, Romania and Bulgaria) and Mozambique and Zimbabwe in Africa. On the other hand, there are still a couple of countries (for example, Kazakhstan and Indonesia) showing that there is still room for improvement. Also, there are many countries from which we lack the data.

		Frequencies	Percent	Valid percent
Valid	Very satisfactory	145	6.4%	37.7%
	Satisfactory	132	5.9%	34.3%
	Somewhat satisfactory	54	2.4%	14.0%
	Somewhat unsatisfactory	22	1.0%	5.7%
	Unsatisfactory	11	0.5%	2.9%
	Very unsatisfactory	21	0.9%	5.5%
	Total	385	17.1%	100%
Missing		1870	82.9%
Total		2255	100%

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