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Liebherr in LECTURA online Brand Survey

Of the total 52,644 replies received in LECTURA online survey from 8th September to 15th November, Liebherr received 991 reviews from 107 countries from all around the world. Most replies were received from the United States, followed by the United Kingdom in second place and Australia.

How do you consider this brand to be in general?

More than 65% of survey respondents marked the German-Swiss manufacturer a premium brand. A little bit over 16% of the participants saw Liebherr rather as a medium brand and 18.5% of people called it a basic brand. This is overall the best ranking throughout the whole BrandSurvey. On a 5-point scale, the average rating equals 3.94 points out of 5.

Liebherr’s global popularity can be clearly spotted in different regions of the world. The highest percentage of respondents who claimed Liebherr to be a premium brand comes from Oceania (76.3%), followed by South America (72.7%) and North America (69.7%). On the other hand, the “worst” reviews were received from survey participants based in Asia: “only” 59.4% claimed that Liebherr is a premium brand and 27.8% rated it as a basic brand. It shows that the Asian customers could be quite demanding, but other elements also have to be taken into consideration such as the availability of spare parts or number of dealers.

On a country-specific level, the most satisfied customers that marked Liebherr a premium brand come from Spain, New Zealand, Mexico, or Kazakhstan. This once again supports the claim that the German-Swiss manufacturer reached a status of one of the most popular companies in the construction industry.

How would you rate this brand's dealership network in your country?

The highest possible ranking of very satisfactory was selected by 42.3% of survey participants. The overall satisfaction reached 84% as this is the total of respondents who chose a somewhat satisfactory rating or better. The remaining 16% thought that Liebherr’s dealership network in their country is somewhat unsatisfactory or worse. Only 7% of respondents gave Liebherr’s dealership the worst possible rating of very unsatisfactory which outlines there is still some space for improvement, even though the vast majority of people is satisfied with the dealership network.

The evaluation of data collected for specific countries and regions showed that the most satisfied customers come from European countries such as Spain, Germany, Switzerland, Greece or Belgium. Moreover, very satisfied surveyees come from other parts of the world including South America (Brazil), North America (the USA, Canada, Mexico), Oceania (Australia, New Zealand) or Asia (Japan, India, Myanmar). As stated above, the majority of survey participants rated Liebherr’s dealership network in their countries very well, however, few exceptions could be found - for example among Swedish or Irish customers who think that Liebherr should offer a more extensive network in their countries.

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