.jpg)
.png){kind=logo}
Of the total 52,644 replies received in LECTURA online survey from 8th September to 15th November, Manitou received 637 reviews from 80 countries from all around the world. Most replies were received from the United Kingdom, followed by the United States in second place and Australia.
In the LECTURA BrandSurvey, the majority of respondents (48.5%) marked Manitou as the premium brand. Approximately 28.3% of survey participants rated the French manufacturer as a medium brand. On the other hand, close to 23.2% of surveyees see Manitou as a basic brand. The average global brand evaluation has therefore reached 3.51 stars out of 5.
Comparing the evaluation of results from specific regions, Manitou ranked the best among survey respondents from Africa and also Europe. On the contrary, 31.1% of surveyees based in North America think that Manitou is a basic brand. Considering the manufacturer’s place of origin, the results collected from the European respondents confirm that the company still focuses on its domestic market, but has also successfully expanded into other regions.
| Frequencies | Percent | |
|---|---|---|
| Premium brand | 308 | 48.5% |
| Medium brand | 180 | 28.3% |
| Basic brand | 148 | 23.2% |
| Total | 637 | 100% |
| Premium brand | Medium brand | Basic brand | ||||
|---|---|---|---|---|---|---|
| N | % | N | % | N | % | |
| Europe | 199 | 50.8% | 111 | 28.3% | 82 | 20.9% |
| Asia | 16 | 43.2% | 10 | 27.0% | 11 | 29.7% |
| Africa | 17 | 53.1% | 11 | 34.4% | 4 | 12.5% |
| North America | 55 | 46.2% | 27 | 22.7% | 37 | 31.1% |
| Oceania | 22 | 39.3% | 21 | 37.5% | 13 | 23.2% |
| South America | 0 | 0% | 0 | 0% | 1 | 100% |
| Total | 308 | 48.5% | 180 | 28.3% | 148 | 23.2% |
The survey participants rated Manitou’s dealership network in their country of origin rather positively - over 88% of them quoted that they are at least somewhat satisfied or better. Moreover, 35.3% of surveyees stated that they were very satisfied with the dealership network. On the other hand, the remaining 12% of survey participants suggested that they still lack a sufficient dealership network in their country. Moreover, 2.4% of people gave Manitou the worst ranking (very unsatisfactory) regarding the topic. Nevertheless, the overall results indicate a high score of 4.45 points on a 6-point scale on average for Manitou.
Comparing specific regions and countries shows that respondents from Europe (Finland, Sweden, Hungary, Italy, Spain, Portugal), North America, China and Australia are the most satisfied. On the other hand, survey participants from South America seem to be the least satisfied with the company’s dealership network.
| Frequencies | Percent | Valid percent | ||
|---|---|---|---|---|
| Valid | Very satisfactory | 30 | 4.7% | 35.3% |
| Satisfactory | 28 | 4.4% | 32.9% | |
| Somewhat satisfactory | 17 | 2.7% | 20.0% | |
| Somewhat unsatisfactory | 5 | 0.8% | 5.9% | |
| Unsatisfactory | 3 | 0.5% | 3.5% | |
| Very unsatisfactory | 2 | 0.3% | 2.4% | |
| Total | 85 | 13.3 | 100% | |
| Missing | 552 | 86.7% | ||
| Total | 637 | 100% |
Personalisierte News in Ihrer Inbox. Abonnieren Sie den wöchentlichen Newsletter.
Copyright © 1984-2025 LECTURA GmbH Verlag + Marketing Service. Alle Rechte vorbehalten.
