John Deere Branchen News & Informationen von Europa

John Deere in LECTURA online Brand Survey

Of the total 52644 replies received in LECTURA online survey from 8th September to 15th November 2021, John Deere Construction received 174 reviews from 19 countries from all around the world. Most replies were received from the United States (probably due to the US origins and long-time tradition).

How do you consider this brand to be in general?

In this survey, more than half of respondents (57.5%) claim John Deere Construction to be a brand of premium quality. 27% would consider it better of a medium, and 15.5% of respondents think John Deere Construction is better a brand of basic quality. On a scale from 1 as the basic level to 5 as the premium level, the mean value 3.84 represents people perceiving the brand quality on upper levels. Such a rating was also found in the sample of people from the United States and Canada. Though the brand received more positive ratings in other countries (for example, in Guam and Guatemala, there were only the ratings indicating the premium brand received only), due to very low sample sizes (in units), such number could not be generalisable.

	Frequencies	Percent
Premium brand	100	57.5%
Medium brand	47	27.0%
Basic brand	27	15.5%
Total	174	100%

How would you rate this brand's dealership network in your country?

The so-far replies brought some info on the perceived quality of the dealership network when compared to other brands. Based on such information, it appears John Deere Construction should invest in improving its quality. However, when asked to rate the John Deere Construction dealership network as such, 91.6% of respondents are to some extent satisfied, 44.4% even very satisfied. Of the total sample of respondents reviewing the dealership network of John Deere Construction, only 5.6% of respondents think that there is a huge space for improvement. Such or very similar distribution indicating positive evaluation of John Deere Construction dealership network appears to be found in each country of which the data were available. What do such results say? They probably reflect the fact people are in general satisfied with the dealer of John Deere Construction equipment. On the other hand, they tend to compare services of various dealers and even reflect such differences on the good-bad scale.

	Frequencies	Valid percent
Very satisfactory	16	44.4%
Satisfactory	12	33.3%
Somewhat satisfactory	5	13.9%
Somewhat unsatisfactory	1	2.8%
Unsatisfactory	0	0.0%
Very unsatisfactory	2	5.6%
Total	36	100%

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